Regional value creation

Our valuable raw material comes mainly from around 6,000 fruit-growing families in South Tyrol and Trentino. As a cooperative, we want to pay our members attractive payout prices.

Our considerations

• As a producer organisation, we want to offer our members - and indirectly the producers, who in turn are the members of our members - attractive payout prices.
• In addition, we want to be an attractive employer in the regional market and provide a business environment for existing and future employees that offers development and growth.
• This is accompanied by an increase in awareness in the region - not only as an employer, but as a locally rooted and globally operating company.
• Regional added value is not only created through payment prices and wages, but also through orders from regional suppliers and service providers.

Our objectives

• Objective 1: By 2030, achieve 1 eurocent more for lower-grade qualities for our members than they would get on the fresh market.

Our fields of activity

• Focus on new, value-added products
• Optimisation of costs and processes
• Employer Branding